Great research starts with great participants. At Retriever, we specialize in sourcing the perfect match for your qualitative research needs. From diverse consumers to niche professionals — mixologists, truck drivers, educators, CFOs, and more — we find those needles in haystacks, ensuring every project gets the right voices.

We’re North American-based but operate with a global mindset. From the USA and Canada to markets across the globe, we’ve recruited just about everywhere Antarctica is one exception (but we’re ready when you are)

When we started recruiting 20 years ago, 90% of research happened in-person. Fortunately, we foresaw the digital transformation of research and were among its earliest evangelists. Today, qualitative research is a mix of in-person, online, mobile, and hybrid platforms. We have mastered them all. Each platform has unique demands, and we’re experts at navigating the differences.

We recruit for every type of qualitative study, tailoring participants to fit:

1. One-on-one interviews

2. Ethnographies

3. Diaries, journals, and blogs

4. Sensory and UX research

5. Shop-/ride-/tag-alongs

6. Couples, pairs, and triads

7. Ideation and innovation sessions

8. Panels, bulletin boards, and quali-quant studies.